A new hope

A new hope

Tilbake til del 2: Å møte veggen i Silicon Valley Er det hva vi gjør som definerer oss? Er det det å kode, skrive blogginnlegg, ringe kunder, løse supportsaker eller holde orden på regnskapet som gjør at vi kommer oss opp av senga på morgenen? Er det muligheten for å...
The message, part 1

The message, part 1

One of the things that the TINC project challenges us to do is to sharpen our message. Who are we? What do we do? How do we do it? What does that mean and to whom? It’s complicated. Or, maybe it’s actually easy. It’s just that there’s so much to say, and people are...
Why we obsess about your customer and sales data

Why we obsess about your customer and sales data

Big data. Heard it before? Sure you have. Everyone wants in on it, it’s the future, it’s coming, it’s here, it’s the new loud. If you want to effectively automate and fine-tune your marketing, there’s no way around it. But how? I’ve seen my share of customer data sets...